Display article   Subject:  Laser Printers:  Making the Right Impression
   04/30/97   19:17:28


LASER PRINTERS:  MAKING THE RIGHT IMPRESSION

Home-based businesses need to make a good impression in order to
compete with larger companies.  Because they usually consist of
only one or two employees, they also need maximum personal
productivity.  Laser printers can help the home office users to
meet these two objectives.

Why a Laser Printer?

There are three major reasons:  speed, quiet operation, and
quality print output.

Speed -- Laser printers like our LP 950 can print text at 6 pages
per minute (PPM).  By contrast, dot matrix printers usually print
text at about 1.5 PPM in near-letter-mode.  Although graphics
printing is slower than text printing, the proportional speed
gains are the same.  That means the laser printer's speed gains
in minutes are greater in graphics mode.

Quiet Operation -- In a one-person office, the president of the
company often types the correspondence as well.  That means
he/she may be talking on the phone while the printer runs
nearby.  In that situation, the almost silent operation of the
laser printer brings great advantage.

Quality Print Output -- At 300 dots per inch both horizontally
and vertically, laser printers produce high quality printed
output.  To many, this "laser look" has become an accepted
quality standard for correspondence.  Both text and graphics
printing benefit from this high resolution.

Why a Tandy LP 950?

Our LP 950 offers these features:


  Prints 6 pages per minute
  Emulates these printers:
     HP Laser Jet Series II
     IBM Proprinter
     IBM Graphics Printer
     Epson FX-80
     Diablo 630/630 ECS
  Two font card slots for extra online font capability
  Compact size (approximately 10 x 13 x 14 inches)
  512K Memory Expandable to 2 Megabytes


Why You Need the LP 950

The home office user needs the professional appearance that the
LP 950 gives to correspondence.  Consider the way you evaluate
correspondence you receive in the mail -- the only way to judge
the company is the mailed documents and advertising pieces.  If
you're trying to make the best impression without going to the
expense of typesetting, your best bet is a laser printer.

The quiet operation of the LP 950 has another advantage for home
office users.  These folks often work when others are home,
whether that's during the day or in the evening.  The quiet
LP 950 will prove less disruptive than would dot-matrix printers.

When making a small business grow into a large one, the
impression the company makes is crucial.  Do yourself a favor and
try the LP 950!
